Theidentityneededtositcomfortablywithintheluxurybridalspacewhileavoidingatraditionaloroverlyconventionalbridalaesthetic.Thefocuswasoncreatingadistinctivelogothatfeltrefined,fashionledandflexibleenoughtoworkacrossdigital,packaging,campaignimageryandthewiderBritDayBridalbrand.
Theidentityneededtositcomfortablywithintheluxurybridalspacewhileavoidingatraditionaloroverlyconventionalbridalaesthetic.Thefocuswasoncreatingadistinctivelogothatfeltrefined,fashionledandflexibleenoughtoworkacrossdigital,packaging,campaignimageryandthewiderBritDayBridalbrand.